THE RISE OF SOFT SAVING IN GEN Z’S WALLETS

The Rise of Soft Saving in Gen Z’s Wallets

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success complied with a familiar pattern: gain steadily, save boldy, buy a home, and plan for retired life. But Gen Z is coming close to money with a fresh point of view. Instead of concentrating exclusively on long-term build-up, this generation is prioritizing equilibrium

read more